DFMK’s year in review 

This year has been an exciting year for DFMK. We’ve been involved with some exciting projects, consistently raised the bar for excellence when it comes to our customers, and also appointed a new Sales Director, Stuart Daniels.

With a career spanning over 30 years and a strong background in the surface industry, Stuart brings an incredible wealth of experience to the business. To round off the year, we chatted to Stuart about the standout projects of 2023, and the expertise and commitment to customers that define DFMK’s approach.

Hi Stuart. Firstly, can you tell us a little about your role at DFMK.

This year, I was appointed as Sales Director of DFMK. I’ve been in the worksurface business for over 30 years after selling my first set of Corian worktops in 1989. My role is to implement the company’s Sales and Marketing strategy and to increase turnover profitably.

Were there any standout projects for DFMK in 2023?

There are many projects we completed in 2023 below are three of the highlights:

  • DFMK were part of an exciting project at Wembley Stadium where we installed the reception counters in the prestigious Bobby Moore suite. We also created press box counters which are used for analysing the matches being played.

  • We completed a job for Watches of Switzerland, the UK’s largest luxury watch retailer. The project was for shop front cladding at the showroom store in Westfield Stratford City, London. Westfield is one of the largest shopping centres in the UK with a huge amount of footfall, so the shop front needed to be eye-catching and reflect the premium nature of the brand – the perfect fit for our surfaces.

  • We carried out another large exterior wall cladding project, using 120 sheets for a cantilever canopy in Cambridge. Cladding projects are an important part of the work we carry out at DFMK, and the acrylic solid surfaces we offer guarantee fantastic flexibility and durability.  

In a competitive market, what do you think makes DFMK stand out?

At DFMK, we’re committed to customer satisfaction, and that’s at the forefront of everything we do. We supply and install a variety of high-quality solid surface materials, and always offer the most competitive solutions possible to the enquiries we are asked to price. We always return quotations in a time-efficient manner so that we don’t keep potential customers waiting. Finally, our installations are consistently right first time, which helps ensure confidence for repeat business.

Ultimately, we’re passionate about what we do, and with 40 years of combined experience in fabricating and fitting across the business, we ensure both quality and accuracy on every project – from design to delivery.

What is coming up for DFMK in 2024?

Throughout 2024 DFMK will continue to promote the business in the market segments that were defined and agreed upon in our business marketing strategy. These include washrooms, healthcare, kitchens and bespoke commercial applications. We’re looking forward to letting more people know about the innovative surface solutions available in these markets.

Ultimately, our aim for 2024 is to increase turnover for the business and work closer with our strategic partners in each segment.  As a business, we’re looking forward to more successes over the year ahead.

We’d like to thank all of our valued customers for your support over the past year. We hope everyone has a relaxed festive break and is looking forward to everything that 2024 has to offer. At DFMK, we work with trade, commercial clients and domestic customers to create practical, beautiful solutions using acrylic solid surfaces. Request a quote today to get started, or if you have any queries, please reach out to our friendly team